Credit Union Success Story

Credit Union Finds Success Blazing an "Indirect" Trail with CU Direct
Discover how Consumers Credit Union implemented a strategy for long term indirect growth.




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Consumers Credit Union wanted more – much more – out of its indirect auto lending program. The credit union was frustrated with the inefficient way dealer partners sent the credit union applications through many costly systems, which ended up in their separate loan origination system.


This, combined with a desire to work with a credit union service organization (CUSO) that would be focused on its needs, Consumers Credit Union chose CU Direct’s CUDL platform. Discover the credit union’s strategy for long term indirect lending growth.

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