Let’s make lending brilliantly simple, blazingly fast, and powerfully profitable.

Let’s make lending brilliantly simple, blazingly fast, and powerfully profitable.

Let’s make lending brilliantly simple, blazingly fast, and powerfully profitable.

WELCOME TO CU DIRECT'S
INNOVATION LAB

Identifying new efficiencies and creating better solutions to help credit unions compete, grow, and retain more member business. 

 

Our Innovation Lab is dedicated to designing, prototyping, and developing transformative lending technology that improves credit union member experiences. Located in Irvine, Southern California’s premier technology hub, the lab has been designed as a place of collaboration between our teams, credit unions, auto dealers, and partners.

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A place to collaborate

A state-of-the-art center where credits unions can partner with our teams to explore emerging technology and collaborate on the future.

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Credit union councils

Six credit union councils focused on areas of innovation in lending technology, lending experiences, analytics, and future developments.

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A focus on lending experiences

Exploring all aspects of the member experience and the opportunity to improve efficiency through technology.

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A technology hub

Located in Irvine, Southern California’s technology hub, and resourced for building tomorrow’s big ideas.

https://vimeo.com/217244298
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LET'S GO FURTHER. FASTER.

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TOGETHER WE ARE UNSTOPPABLE.

LENDING 360 ADVISORY COUNCIL

Sponsor: Evan Etheridge // CU Direct
Cassie Mangold
// TTCU FCU
Sharon Coleman // Premier America CU
Rami Borsheh // USC CU
John Caddell // CO-OP Member Center
Michael Glorioso // Orange County’s CU
Lisa Herrera // Synergy FCU
Cindy McGuire // Travis CU
Shawn Gibbons // Westerra CU
Dan Ruppe // PSCU
Dan Engelhard // Mazuma CU
Todd Savidge // Citadel FCU
Karen Vines // La Capitol FCU
Moya Drayson // Patelco CU
Corey Rupp // Affinity Plus Federal Credit Union
Tim Dunham // Credit Union of America

CUDL ADVISORY COUNCIL

Sponsor: Evan Etheridge // CU Direct
David Brand //Hudson Valley FCU 
Dominic Elsener // PSECU
Brian Luger // Community America CU
Russ McAtee // Kinecta FCU
David Jacobs // Coastal FCU 
Jim Block // Baxter CU
Debbie Kirkpatrick // CU of Colorado
Mark Wild // Security Service FCU
Mike Atchison // Mountain West CU Association
Corey Miller // Northwest Community CU 
Sonya McDonald // Randolph Brooks
Mark Kennedy // Summit CU

STRATEGIC ADVISORY COUNCIL

Sponsor: John Carrington // CU Direct
Steve Leugers
// Onpoint Community CU
Paul Kirkbride // Washington State Employees CU
Joe Leonard // Pentagon FCU
Scott Strand // BECU
Kyle Markland // Bethpage FCU 
Sandi Papenfuhs // First Tech FCU 
Marty Pell // Coastal FCU 
Charles Goss // Security Service FCU 
Ed Maier // Citadel Financial CU
Richard Musci // Golden 1 CU
Nathan Anderson // Mountain America CU
Randy Halley // America First CU
John Conine // SchoolsFirst CU

AUTOMOTIVE ADVISORY COUNCIL

Sponsor: Evan Etheridge // CU Direct
Andy Crews // AutoFair Auto Group
Chad Eddlemen // Ron Tonkin Auto Group
Danny Cox // Ken Garff Automotive
Ralph Larson // Dick Hannah Automotive
Matt Phelan // Niello Auto
Mirt Medina // Charles Maund Toyota
Tim Rivers // Gunn Honda
Jim Wardy // City Toyota
Brian Leary // Larry Miller Automotive Group

INNOVATION ADVISORY COUNCIL

Sponsor: Brian Hamilton // CU Direct
Ron Felder // Redwood CU
Mike Long // University of Wisconsin CU
Jay Champion // Elevations CU
Jade Beckman // Mountain America CU
Mike Schnably // Citadel Financial FCU
Paul Leonhardt // Financial Partners CU
Stacy Fifield // Travis CU
Mark Turner // Goldenwest CU
Rene Almazan // Vantage West CU
Aaron Bresko // BECU
Cary Shumway // UNIFY CU
Gayle Gustafson // iQ CU
Rich Syme // America First CU
Mark Wilburn // Truity CU
Chris Oldag // Pacific Service CU

ANALYTICS ADVISORY COUNCIL

William Bennett // Premier America CU
Chris Whittaker // Oregon Community CU
Ellen Yacovone // Tucson FCU
Randy Carswell // Randolph Brooks FCU
Will Stroman // Allegiance CU
Jennifer Grant // Rivermark Community CU
Toni Moreno // NuVision FCU
Bryan Jordan // CoastHills CU

"The technology hub of Irvine, California is home to CU Direct’s new Innovation Lab for credit unions, a place for industry leaders to bring their ideas, test them and potentially see them come to life in the real world. The Innovation Lab brings together credit union leaders with a proven innovation process to create market advantage and offers an environment dedicated to designing, prototyping and developing transformative lending technology that improves credit union member experiences. Credit unions, auto dealers and members of the CU Direct team will all be collaborating in the lab, and the ideas brought to the table will involve all types of lending, not just auto.”

// Natasha Chilingerian, CU Times

READ MORE →

COLLABORATE & PARTICIPATE

Looking to get involved? At this time, Advisory Council membership is closed for 2017. However, let us know if you are interested in participating in other ways. We are always looking for partners to collaborate with on future initiatives, insight research, and ideation.

 

Questions?  Still curious? Send us a short message. We look forward to connecting with you.

 

PING US