Let’s make lending brilliantly simple, blazingly fast, and powerfully profitable.

Let’s make lending brilliantly simple, blazingly fast, and powerfully profitable.

Let’s make lending brilliantly simple, blazingly fast, and powerfully profitable.

WELCOME TO CU DIRECT'S
INNOVATION LAB

Identifying new efficiencies and creating better solutions to help credit unions compete, grow, and retain more member business. 

 

Our Innovation Lab is dedicated to designing, prototyping, and developing transformative lending technology that improves credit union member experiences. Located in Irvine, Southern California’s premier technology hub, the lab has been designed as a place of collaboration between our teams, credit unions, auto dealers, and partners.

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A place to collaborate

A state-of-the-art center where credits unions can partner with our teams to explore emerging technology and collaborate on the future.

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Credit union councils

Six credit union councils focused on areas of innovation in lending technology, lending experiences, analytics, and future developments.

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A focus on lending experiences

Exploring all aspects of the member experience and the opportunity to improve efficiency through technology.

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A technology hub

Located in Irvine, Southern California’s technology hub, and resourced for building tomorrow’s big ideas.

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LET'S GO FURTHER. FASTER.

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TOGETHER WE ARE UNSTOPPABLE.

LENDING 360 ADVISORY COUNCIL

Cassie Mangold // TTCU
Jay Turner // Mountain America CU
Sharon Coleman // Premier America CU
Rami Borsheh // USC CU
John Caddell // CO-OP Member Center
Michael Glorioso // Orange County’s CU
Lisa Herrera // Synergy CU
Cindy McGuire // Travis CU
Frank Shoffner // Credit Union of America
Michelle Hunter // Vantage West CU
Shawn Gibbons // Westerra CU
Dan Ruppe // PSCU
Mark Wilburn // Truity CU
Dan Engelhard // Mazuma CU
Todd Savidge // Citadel CU
Karen Vines // La Capitol FCU
Moya Drayson // Patelco CU
Justin Ganaden // Kauai Community FCU
Chris Oldag // Pacific Service CU


CUDL ADVISORY COUNCIL

Brian Betza // PSECU
Steve Leugers // Nusenda FCU
Carrie O’Connor // CommunityAmerica CU
Carl Roer // Sound CU
Aaron Bresko // BECU
Russ McAtee // Kinecta FCU
David Jacobs // Coastal FCU
Debbie Taverna // Digital Federal CU
Jim Block // Baxter CU
Debbie Kirkpatrick // CU of Colorado
Mark Wild // Security FCU
Mike Atchison // Mountain West CU Association
Corey Miller // Northwest Community CU
Todd Hall // Truliant FCU

STRATEGIC ADVISORY COUNCIL

Paul Kirkbride // Washington State Employees CU
Joe Leonard // Pentagon FCU
Scott Strand // BECU
Kyle Markland // Bethpage FCU
Sandi Papenfuhs // First Tech FCU
Tom Weaver // Northeast CU
Marty Pell // Coastal FCU
Charles Goss // Security Service FCU
Ed Maier // Citadel Financial FCU
Richard Musci // Golden 1 CU
Nathan Anderson // Mountain America CU
Randy Halley // America First CU
Jerry Liuhdahl // Oregon Community CU
John Conine // SchoolsFirst FCU

 

AUTOMOTIVE ADVISORY COUNCIL

Andy Crews // AutoFair Auto Group
Chad Eddleman // Ron Tonkin Auto Group
Jason Frampton // Ken Garff Automotive
Ralph Larson // Dick Hannah Automotive
Matt Phelan // Niello Audi
Mirt Medina // Red McCombs Enterprises
Tim Rivers // Gunn Honda
Jim Wardy // City Toyota
Brian Leary // Larry Miller Automotive Group

INNOVATION ADVISORY COUNCIL

Ron Felder // Redwood CU
Mike Long // University of Wisconsin CU
Jay Champion // Elevations CU
Jade Beckman // Mountain America CU
Mike Schnably // Citadel Financial FCU
Mike Patterson // Financial Partners CU
Stacy Fifield // Travis CU
Mark Turner // Goldenwest CU
Rene Almazon // Vantage West CU 

ANALYTICS ADVISORY COUNCIL

William Bennett // Premier America CU
Chris Whittaker // Oregon Community CU
Ellen Yacovone // Tucson FCU
Randy Carswell // Randolph Brooks FCU
Will Stroman // Allegiance CU
Jennifer Grant // Rivermark Community CU
Toni Moreno // NuVision Federal Credit Union
Bryan Jordan // CoastHills Credit Union

"The technology hub of Irvine, California is home to CU Direct’s new Innovation Lab for credit unions, a place for industry leaders to bring their ideas, test them and potentially see them come to life in the real world. The Innovation Lab brings together credit union leaders with a proven innovation process to create market advantage and offers an environment dedicated to designing, prototyping and developing transformative lending technology that improves credit union member experiences. Credit unions, auto dealers and members of the CU Direct team will all be collaborating in the lab, and the ideas brought to the table will involve all types of lending, not just auto.”

// Natasha Chilingerian, CU Times

READ MORE →

COLLABORATE & PARTICIPATE

Looking to get involved? At this time, Advisory Council membership is closed for 2017. However, let us know if you are interested in participating in other ways. We are always looking for partners to collaborate with on future initiatives, insight research, and ideation.

 

Questions?  Still curious? Send us a short message. We look forward to connecting with you.

 

PING US