Let’s make lending brilliantly simple, blazingly fast, and powerfully profitable.

Let’s make lending brilliantly simple, blazingly fast, and powerfully profitable.

Let’s make lending brilliantly simple, blazingly fast, and powerfully profitable.

WELCOME TO CU DIRECT'S
INNOVATION LAB

Identifying new efficiencies and creating better solutions to help credit unions compete, grow, and retain more member business. 

 

Our Innovation Lab is dedicated to designing, prototyping, and developing transformative lending technology that improves credit union member experiences. Located in Irvine, Southern California’s premier technology hub, the lab has been designed as a place of collaboration between our teams, credit unions, auto dealers, and partners.

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A place to collaborate

A state-of-the-art center where credits unions can partner with our teams to explore emerging technology and collaborate on the future.

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Credit union councils

Six credit union councils focused on areas of innovation in lending technology, lending experiences, analytics, and future developments.

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A focus on lending experiences

Exploring all aspects of the member experience and the opportunity to improve efficiency through technology.

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A technology hub

Located in Irvine, Southern California’s technology hub, and resourced for building tomorrow’s big ideas.

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LET'S GO FURTHER. FASTER.

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TOGETHER WE ARE UNSTOPPABLE.

"The technology hub of Irvine, California is home to CU Direct’s new Innovation Lab for credit unions, a place for industry leaders to bring their ideas, test them and potentially see them come to life in the real world. The Innovation Lab brings together credit union leaders with a proven innovation process to create market advantage and offers an environment dedicated to designing, prototyping and developing transformative lending technology that improves credit union member experiences. Credit unions, auto dealers and members of the CU Direct team will all be collaborating in the lab, and the ideas brought to the table will involve all types of lending, not just auto.”

// Natasha Chilingerian, CU Times

READ MORE →

COLLABORATE & PARTICIPATE

Looking to get involved? At this time, Advisory Council membership is closed for 2020. However, let us know if you are interested in participating in other ways. We are always looking for partners to collaborate with on future initiatives, insight research, and ideation.

 

Questions?  Still curious? Send us a short message. We look forward to connecting with you.

 

PING US